MELODY BENHAMOU

FOUNDER

Idolem’s founder, Melody Benhamou is a young businesswoman and also mom of little Sam. Coming from a family of entrepreneurs she graduate from HEC Montreal in Marketing and Business Start-Ups.

As a former professional volleyball athlete, she wons the Maccabi Games in Tel Aviv in 2017! She discovered hot yoga as a complementary activity to her sport in terms of flexibility, mobility and strength. And literally falls in love with activity. After many researches, she sees in hot yoga a business opportunity and in 2007 she opens IDOLEM hot Yoga at Centropolis in Laval.

In order to expand her brand, she chooses to partner with studio owners that had the same ideals of customer service. Melody loves to quote one of the franchisees and friend of the Blainville studio: ‘to welcome clients to the studio is like welcoming visitors. I make myself beautiful, I arrange the studio to perfection and I have butterflies’.

In October 2017, she returns to an area that is close to her heart. The Cavendish quarter is where she finds her community with great joy.