FR

HEAD OFFICE

DISCOVER OUR MANAGEMENT TEAM.

MELODY BENHAMOU

FOUNDER & PRESIDENT

Idolem’s founder, Melody Benhamou is a young businesswoman and also mom of little Sam. Coming from a family of entrepreneurs she doubly graduated from HEC Montreal in Marketing and Business Start-Ups.

As a former professional volleyball athlete, with many accomplishments, she discovers hot yoga as a complementary activity to her sport in terms of flexibility, mobility and strength. And literally falls in love with activity. After many researches, she sees in hot yoga a business opportunity and in 2007 she opens IDOLEM hot Yoga at Centropolis in Laval.

In order to expand her brand, she chooses to partner with studio owners that had the same ideals of customer service. Melody loves to quote one of the franchisees and friend of the Blainville studio: ‘to welcome students to the studio is like welcoming visitors. I make myself beautiful, I arrange the studio to perfection and I have butterflies’.

Melody is always seeking for the franchisees that will have the same passion for their students and for the art of Hot yoga.

JEAN A. FAGUY

VP DÉVELOPPEMENT DES AFFAIRES

Following a financial mandate for an Idolem customer in March 2014, I received a call from Melody in December for a meeting. I believe that the first thing she said to me was that I don’t sell myself and during our conversation, she asked me to join her in her project. If I can't sell myself, for Melody, it was natural

Our complicity started in the management and development of the Idolem business since that date and I am happy to work with Melody, her team and all owners who have chosen to trust the Idolem concept.

Our future is ambitious, but our willing is equally.

SARAH LAMOUREUX

DIRECTOR OF OPERATIONS

As a certified coach, I completed my nutrition studies while working at Idolem. Upon selecting my future job, I had to choose between continuing on my field of study or a career with a growing company.

I finally decide to take a leap of faith with Idolem by deciding to believe that we would could go far!

Today, after 9 years, I share what we have built throughout these years with new owners, who like us, believe in the potential of this company. My work today is to guide them through their dream of becoming an entrepreneur.

MARIE-PIER BOUCHARD

ART DIRECTOR

J'ai démarré mon entreprise de design graphique rapidement après être sorti de mes études, enfin de vivre de ma passion. Je passais plusieurs heures assise derrière un ordinateur, et je cherchais une activité pour me faire bouger et me relaxer. Le yoga chaud chez IDOLEM s'est avéré une révélation dès le première cours. Tout en me détendant, les mouvements des postures de yoga éliminaient mes courbatures de la journée. J'ai fait la rencontre de Mélody par l'entremise de mon père qui pratiquait aussi chez IDOLEM. Ce qui était censé être un simple contrat d'une semaine, m'a amené à être directrice artistique du groupe depuis maintenant 4 ans.

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